Tira Steel For a decades PT Tira Austenite tbk. has been manufacturing and marketing a variety of world class steel products under its SBU Steel Division. Its Steel Division provides a number of steel products for customer’s specifics needs. To increase market awareness of these products, Tira Austenite launched its “Tira Steel” brand. DID was tasked to design its brand identity. A custom strong character typeface was created to represent durability and the high quality of Tira Steel’s products. To signify that Tira Steel brand was part of PT Tira Austenite the letter “EE” in the logotype was included based on PT Tira Austenite tbk.’s symbol