Trop is the first marketplace for logistic business in Indonesia. With a mission to bridge the gap of demand between the cargo owner and the truck owners, Trop also directly modernized the logistic business in Indonesia which feels very traditional and conservative. Trop asked DID design to help them develop their brand identity system that is align with their mission. With such a unique and distinctive name we designed a simple and strong logotype to conveys their ultimate mission and goals for the logistic industry. And the selection of red as their brand color stands them apart from any other logistic business brand dominated with blue and green colors.
A series of illustrations about the logistic business’ scenes and their activities were produced to support their messages. These scene illustrations were use on the website. portal, and the mobile app.
After the illustrations, Trop also commissioned us to help them develop their first marketing brochure. With the understanding of their business, we develop a brochure that directly communicates about their clients’ problems and how Trop can help them find the solutions easily with their systems.