Novirianti & Partner came to us and asked us to help them design their new identity as a gesture of their new partnership. The lead partner asked if we can include any influence from Toraja’s art and tradition into their logo design and still fits their brand as a professional lawyer. Of course, we said yes, and the result is this unique ambigram N symbol inspired by the pattern in Toraja’s house facade.
Apart from the logo, the unique N symbol can also be used as a distinctive pattern for Novirianti & Partners identity. This pattern applied to a notebook design and the greeting card design (below).