Antara School of Journalism

With immense changes in the journalism profession, Lembaga Pendidikan Jurnalistik Antara rethought their identify and relaunched as Sekolah Jurnalistik Antara or Antara School of Journalism (ASJ). DID undertook market analysis and found that the visual identity of its competitors were institutional and outdated. DID advised a being dynamic in order to appeal to students their target market. The approved logo was based on two speech bubbles that conveyed the interaction between the lecturer and student; flow of theory, knowledge, and practice against communication the basis of good learning. The colour palate represented passion, optimism, confidence and dynamism.