AlphaBronze AlphaBronze is a bronze product manufactured by PT Alpha Austenite, a subsidiary of PT Tira Austenite Tbk. In 2012 PT Alpha Austenite was revitalized to improve every aspect of its business including the quality assurance for their bronze products. To signify revitalization, AlphaBronze identity was rejuvenated. DID was selected to develop this new brand identity. During the research and discussion phase with PT Alpha Austenite’s management, number “3”, was seen as the magic number for AlphaBronze: its three main casting methods producing bronze; the three characters of their bronze product; their three business philosophies. This number “3” was expressed in AlphaBronze logotype: three triangles in letter ‘A’, a number 3 as letter ‘B’ and as letter ‘E’. The red “AB” letter in the middle would also function as the AlphaBronze’s initial. The logotype represents corporate optimism, confidence, and the strong character of AlphaBronze.