Advantage

Advantage is a web-based regulatory database system developed by Greencap NAA Indonesia. DID was commissioned to help create a service identity that aligned with Advantage’s key features. After extensive brainstorming, DID come up with a phrase: “Explore the complex and various layers of Indonesia’s laws and regulations with just a few clicks.” This phrase became an underlying concept for Advantage’s identity. This concept was translated in the multiple colours and an arrow within in letter “V” of “Advantage.”